Design for the Real World

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Design for the Real World has been translated into over twenty languages since it first appeared in 1971; it has become the world’s most widely read book on design and is an essential text in many design and architectural schools. This edition offers a blueprint for survival in the third millennium. Victor Papanek’s lively and instructive guide shows how design can reduce pollution, overcrowding, starvation, obsolescence and other modern ills. He leads us away from 'fetish objects for a wasteful society' towards a new age of morally and environmentally responsible design.

Designer: Michael Bierut & Sachi Chandiramani / Pentagram
Size:
 130x200mm
Pages: 416
Publication: 2019
Binding: Softbound book